1 (770) 807-7223Design research refers to the intentional and specific practice of seeking to expand knowledge about a particular subject related to design. Depending on the particular project, it could include materials research, analysis of the target market and consumer groups, studies of analogous and competitive products, as well as broader and deeper fields of study such as color theory, anthropological research, cultural studies, etc. In short, design research could be considered the study or exploration of any subject matter, so long as the knowledge gained through that study influences the design process.
A typical product development program at Slingshot includes many aspects of design research including analogous and competitive product studies, market research, ethnography, target consumer research, and many other activities.
See also: Market ResearchEthnography
