Knowledge Base

Concept Generation

Concept Generation is the process of creating concepts of solutions to problems. Within the realm of product development, concept generation usually refers to the element of concept development specifically associated with creating new product ideas.

Often, 'Concept Generation' is used interchangeable with 'Concept Development', but at Slingshot we consider it to be only one part of the concept development process.<

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See also: Brainstorming, Ideation, Concept Development