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Slingshot worked with the client to extend their proprietary gel pack technology into a broader product line. Slingshot's ideation process generated new intellectual property that provided them with a significant improvement to their base technology, while developing a number of product line possibilities. The Slingshot team worked closely with the client to understand available production capabilities and provided product innovations to fit those capabilities. Slingshot's design and innovation program added value throughout initial research and exploration of product opportunities, ergonomics, human factors, proof-of-concept and functional appearance prototyping. The combined efforts of Slingshot and the client made it possible for them to go to market with a product that has significant and revolutionary performance advantages over the competition.
